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Metaphor
Metaphors in Mind: Transformation Through Symbolic Modelling
by James Lawley, Penny Tompkins
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Metaphors We Live by
by George Lakoff, Mark Johnson
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Metaphor: A Practical Introduction
by Zoltan Kovecses
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Images of Organization: The Executive Edition
by Gareth Morgan
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The Body in the Mind: The Bodily Basis of Meaning, Imagination and Reason
by Mark Johnson
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Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought
by George Lakoff, Mark Johnson
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Marketing Metaphoria
by Gerald Zaltman, Lindsay H. Zaltman
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How Customers Think: Essential Insights into the Mind of the Market
by Gerald Zaltman
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