What is Clean Language?
"My life has ground to a halt."
If someone you know said this to you, what would your response be?
Some people would show concern or empathy, some would listen, some may ask questions and find out more, and some would give some well-meaning advice. Many of us would respond with a mixture of concern, listening, questions and/or advice. Of course, your actual response would depend on the relationship you had with the person in question and on the context you were in.
What most people wouldn't do is notice, or draw the person's attention to, the metaphorical nature of this remark. And yet there's likely to be a vast amount of information - and the potential for resolution or getting going again - contained within that metaphor.
Enter David Grove...
During the 1980's, when US-based psychotherapist David Grove was developing ways to resolve his clients' traumatic memories, he noticed that many of them described their symptoms in metaphor, and he discovered that by asking about these using the client's exact words encouraged new insights and possibilities for change. Their perceptions of the trauma began to change. He experimented with different questions and found that questions which 'interfered' with the client's experience the least were in fact the most effective in bringing about change. Clean Language was created as a means of questioning clients' metaphors in a way that neither contaminated nor distorted them.
Penny & James
In the early 90's David Grove was the subject of an extensive modelling project by UK-based psychotherapists Penny Tompkins and James Lawley, who studied the specific patterns of David's interactions with clients and incorporated them into a generalised model, which they called Symbolic Modelling. Their work has enabled David's discoveries and techniques to be applicable across a wide range of clinical, education and business contexts.
What Modelling Is
In general terms, modelling is the process of gathering information about the activity of a system with the aim of constructing a generalised description (a model) of how that system works. The purpose of modelling is to identify 'what is' and how 'what is' works - without influencing what is being modelling, although the modelling process itself inevitably influences the person being modelling.
What a Clean Language Facilitator does
A Clean Language facilitator assists a client to model their own patterns of thinking and behaviour - i.e. to self-model. they do this by:
- acknowledging the client's experience exactly as they describe it
- orientating the client's attention to a specific aspect of their perception
- sending the client on a quest for self-knowledge
The resultant model can then be used by the client to inform future decisions and actions. This can happen both consciously and unconsciously.
There are Four Components of Clean language...
They are:
- Syntax
Clean Language uses only the client's words and a specific set of Clean Questions (below). - Vocal Qualities
When using the client's words, the facilitator matches the way the client speaks their words. When using the Clean questions, the facilitator uses a slow delivery and rhythmic tonality, with an air of curiosity. - Nonverbals
The facilitator draws attention to the client's nonverbal gestures by replicating them from the client's perspective within the syntax. - Clean Questions
There are approximately 30 Clean Language questions altogether, although some are used much more frequently than others. These include:
- And is there anything else about ... ?
- And what kind of ... is ... ?
- And that's ... like what?
- And where is ... ?
- And then what happens?
- And what happens just before ... ?
- And how do you know when ... ?
- And what would you like to have happen?
- And is there a relationship between ... and ... ?
- And what needs to happen for ... to ... ?
- NB the ... represents the client's words
What Does 'Clean' REALLY Mean?
The 'Clean' of Clean Language is a metaphor. It represents the intention of the facilitator to keep their assumptions to a minimum. Facilitators achieve this by:
- ensuring everything they say and do is related to what the client has said or done... so they questions are not asked in any specific order, but each question is chosen after the client has finished speaking
- using and honouring the client's words rather than paraphrasing them
- only using questions that are justified by the logic of the client's information
- making only minimal assumptions about what the client means - and being ready to change those assumptions as more information is revealed
- not introducing any metaphors of their own - the only metaphors that Clean Language utilises are the universal metaphors of time, space and form
What are the benefits of 'clean'?
For facilitators, one of the major benefits of this approach is the knowledge that the insights, solutions and transformations that occur during, an after, a session come from within the client's own system - and are therefore likely to be a good fit and be long lasting. Clean Language 'gets to the parts that other methods cannot reach'. Other important benefits of working in this way include:
- a deep appreciation of and respect for the uniqueness of every individual
- a better memory
- enhanced listening skills
Clients new to Clean Language often remark that this is the first time they have felt really understood by anyone. having their words, their metaphors and their own logic listened to, honoured and respected by another human being can have a profound effect on a person. The more they recognise that this honouring is taking place, the easier they find it to 'open up'. they too, benefit from the knowledge that any decisions and actions taken as a result of this work belong to them.
And then what happened?
In the 20 years since Clean Language was originally developed:
- David Grove has gone on to develop other 'Clean' methodologies called Clean Space and Emergent Knowledge.
- David, Penny, James, and others, have trained facilitators in several countries across the world
- Penny and James' definitive book on the subject, "Metaphors in Mind: Transformation through Symbolic Modelling", has been translated into French and Italian; and the questions have also been translated into Dutch, German, Portuguese and Spanish.
- Penny and James have built up a wealth of information, articles and transcripts on their website.
- Many practical applications of 'Clean' have been developed by the growing community of practitioners. Among these:
- Caitlin Walker developed a programme called "Metaphors at Work", which uses Clean Language to enable teams to develop shared metaphors for the way they want to work together.
- Annemiek van Helsdingen runs a programme on stress prevention in Holland which utilises Clean Language and Clean Space.
- Martin Snodden uses Clean Language in his post-conflict reconciliation work in Northern Ireland, Bosnia and Serbia.
- John Martin developed and managed an Open University course called Practical Thinking, which was based on Clean Language. He also ran a workshop called "How to Create a Clean Company" at the 10th International Anti-Corruption Conference in 2001.
- Ned Skelteon used Clean Language to coach the GB Premier Open Dragon Boat Team.
- Marian Way, Phil Swallow and Wendy Sullivan developed a Clean Language based training programme for 1600 Weight Watchers leaders in the UK. Called "One Minute Motivation" this was subsequently rolled out worldwide.
- Mike Duckett has been using Clean Language and Symbolic modelling with celebrity chef Heston Blumenthal and helped him to develop his 'kid in a sweet shop' metaphor.
- Other organisations who have benefited from 'clean' interventions include the National Audit Office, the North Yorkshire police force (who have learned how to keep their assumptions to themselves when interviewing suspects and witnesses), the NHS, and the Department of Culture, Media and Sport in Whitehall.
How can I learn Clean language?
Start by joining us for our 2-day introduction entitled: Less is More: The Art of Change with Clean Language.

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